The Boston Bruins have partnered with Isobar North America to launch "Bruins Face Off." The interactive game allows fans to compete against their Facebook friends and fellow fans by predicting the statistical output of their favorite players based on points, hits and shots on goal during every postseason game.
"'Bruins Face Off' gives us the opportunity to leverage the popularity of Facebook and provide a new experience to our loyal fans just as playoff excitement kicks in," said Bruins senior vice president of sales and marketing Amy Latimer. "Our goal is to create greater engagement between fans and the Bruins brand, and our investment in social media platforms has this potential."
Fans can visit the Bruins Facebook page to compete for prizes that will be awarded throughout the Bruins' playoff run. Bruins fans will have the opportunity to win autographed Bruins memorabilia, as well as a chance to win a suite at the first 2010-11 Bruins home game at the TD Garden for the winner and 17 Facebook friends.
Isobar, a full-service digital marketing agency, also created a Facebook application for the Boston Celtics at the start of the NBA season called "3-Point Play."
Isobar North America's Executive Vice President of sales and marketing Daren Trousdell wants "Bruins Face Off" to give B's fans a similar experience.
"One of the primary goals in creating 'Bruins Face Off' was to build on fan excitement and give them a special way to get even more engaged with the team during this incredibly exciting playoff time frame," Trousdell said. "This is the time of the year that fans live for and the team wanted to give all their fans — not just those lucky enough to have tickets — another way to be part of the game-time action."
