Pregame show also sets record with 7.1 rating
BOSTON – NESN, New England’s most-watched sports network, earned its highest season opener rating in network history Sunday night with a 19.7 household rating (475,000 households) in the Boston DMA. The rating is the fifth-highest rating in NESN’s history and highest game rating since Aug. 28, 2007. NESN’s Red Sox coverage was the top-rated program in the Boston DMA in every major demographic category including an 11.3 rating for women 25-54.
The previous best season opener rating was set last year when NESN earned a 17.9 household rating for the Red Sox 5-3 opening day victory over Tampa Bay on April 6, 2009.
NESN also set an opening day record by earning a 7.1 rating for the network’s pregame show Olympia Sports presents The Boston Globe Red Sox GameDay Live. The previous best opening day pregame rating was a 4.3, also recorded on April 6, 2009.
Live coverage of Tuesday’s Red Sox-Yankees game on NESN begins at 6 p.m. with Olympia Sports presents The Boston Globe Red Sox GameDay Live, featuring two of NESN’s Hall of Fame studio analysts, Dennis Eckersley and Peter Gammons.
About NESN
NESN is owned by the Boston Red Sox and Boston Bruins and is delivered to over 4 million homes throughout the six-state New England region and nationally via DirecTV and Dish Network. The definitive home for New England sports programming, NESN is the television home of the Red Sox and Bruins and is the top-rated regional sports network in the country. The network and its Web site, NESN.com, produce award-winning content, including NESN SportsDesk (a daily sports news program), over 100 NESN University college sporting events annually and distinctive Original NESN Entertainment (ONE) productions.
