Dre, who was in the park Sunday for the Red Sox’ opener against the Yankees to introduce a new Red Sox-themed version of his Beats by Dr. Dre headphone family, was taking guesses as to whether he would have it in him to reach the Green Monster.
“You think I can get that?” he asked Jimmy Iovine, chairman of Interscope Geffen A&M Records and a partner in the headphone product. “I’m not sure. I’m gonna give it my best shot.”
A Dodgers and Angels fan growing up in Los Angeles, Dre has teamed with Iovine and Monster, a leading audio video accessory company, to introduce the first sports-themed headphone product available to the public from Beats.
Choosing the Red Sox as the team to work with was a no-brainer to the crew.
“To be very frank, we wanted a great team with a great fan base and a great organization,” said Iovine, who coordinated the effort with Red Sox chairman Tom Werner. “[Werner said,] ‘Hey you want to do something with the Red Sox?’ We were like, ‘Hey, they’re a great organization. Why not? Let’s try it.’”
The headphones are blue and red with the Sox’ emblem on the outside of each earpiece. Iovine said they will “deliver the sound as potent and as emotional as in the studio.”
They certainly seemed to work for Dre. After his BP session, Dre mingled with Red Sox players before breaking off on his own, putting on the headphones and staring out at the Green Monster. He no longer looked intimidated.