You can love him, you can hate him, but you certainly cannot ignore him.
Studies show that things are looking up for Tiger. After he made nice with the public at his Monday news conference in Augusta, his favorability ratings are on the rise.
One thing that hasn't changed is the public's interest. According to hattiesburgamerican.com, when Woods made his first public apology on Feb. 23, almost 2.1 million viewers tuned in to Fox News, 1.7 million watched on ESPN, 900,000 tuned in to CNN and 750,000 people watched the spectacle on the Golf Channel.
All this attention finally may be working to Woods' advantage. A national media study conducted by HCD Research surveyed 1,200 Americans and found that peoples' attitudes toward Woods have improved. After seeing the video clip of his news conference, 31 percent of viewers had a more positive perception of Woods, according to PR Newswire. His favorability ratings also rose from 3.7 to 3.9 (on a scale of 1 to 7), while his believability ratings increased from 3.6 to 4.0 and his sincerity ratings went up from 3.7 to 4.1.
But what may be the most significant finding is that the majority of viewers (63 percent) think Woods' apologies have been sufficient. In other words, most are in agreement that we are done hearing about it.
Time to just play golf.
