Prior to the new ownership taking over a decade ago, Fenway Park, by and large, was known for one thing: baseball. Since then, however, things sure have changed.
In the last few years, Fenway has played host to a few hockey games, a soccer match and multiple concerts. At the Red Sox Town Hall, Tom Werner and Larry Lucchino discussed the ways outside of baseball that they continue to use Fenway Park to expand the brand.
They also spoke about how opening up Fenway to differnet events and in turn, different groups of people, ultimately benefits the organization in the long run.
To hear more (and to get some life advice from Terry Francona), check out the video above.