Kobe Bryant wants people to know he's sorry … again.
The Lakers star has been an apology machine after he made an offensive, homophobic remark toward an NBA official last week in a game against the Spurs. The comment was so offensive, in fact, it cost Bryant $100,00 in the form of a league fine.
And now he's apologizing again, but this time it's in the form of a PSA video.
According to Lakernation.com, Bryant and his teammates put together a "Words Can Be Hurtful" video, which expresses the importance of compassion and understanding. It debuted on Good Day L.A. on Wednesday morning.