For the next couple weeks, having "Boston" in your business's name probably isn't the best idea in British Columbia.
Accordingly, popular pizza chain Boston Pizza is undergoing a temporary re-branding.
On Sunday, the first of B.C.'s 62 Boston Pizza locations will be changing its name to Vancouver Pizza, and the other 61 will follow suit before the puck drops on Wednesday in Game 1.
In April, a similar stunt was done with Montreal's Boston Pizza restaurants. Clearly, though, that didn't help much.
Are you planning on boycotting any business with "Vancouver" in its name for the next couple of weeks? Leave your thoughts below.
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