Tom Brady isn't exactly the most well-liked guy in New York, but many New Yorkers will be forced to see the Patriots quarterback everyday, as he now appears in an UGG ad that's about 10 stories high near Madison Square Garden in Manhattan.
Brady signed on with the Australian footwear maker in November and is now becoming the focal point of the company's marketing plan. The company referred to Brady as "a leader who is distinctive, authentic, and has effortless grace and style," according to The Associated Press.
Brady also appears in a commerical for UGG called "Steps," which features music from hip-hop artist Mos Def.
In the billboard, Brady shows off the calm, cool and collected demeanor that he's shown throughout his Hall of Fame career.
To see Brady's new UGG commerical, which debuted on Monday night, click here.