He does it everywhere but the bathroom.
Bruins play-by-play commentator Jack Edwards takes his research seriously. He began his play-by-play carrer in 1978 while a student at UNH. There, he met Bob Wilson, who told a young Edwards, “You only use about 3 percent of the research you do for a game, but the hard part is not knowing what 97 percent you’re going to throw out.”
The system Edwards uses during games focuses on shapes and colors, which invoke a better response then words and numbers. It’s a method he began using while at ESPN in 1995.