The mustache craze will reach critical mass on Sunday when the Patriots take on the Ravens for the AFC Championship, as fans will be given the opportunity to sport their own Wes Welker 'staches at the game.
Gillette has posted a photo on their Twitter account encouraging fans to "Wear It Like Wes" when they arrive in Foxboro. Fans can either print out the paper mustaches, or Gillette will also be giving away 10,000 at Sunday's game.
The 'stache phenomenon started when Welker announced he was growing a mustache for good luck in the playoffs. From there, it has inspired many imitators as the legend continues to grow.
Directions for having a Welker mustache are posted on the photo below. If fans want to "Wear It Like Wes," all they have to do is print out the photo, cut out the mustache, and then share the glory that is Wes Welker.
Or you could just fashion your own.
Photo via Twitter/Gillette