Adrian Gonzalez, Eastern Bank Re-Sign Endorsement Deal for 2012

1,854

Red Sox first baseman Adrian Gonzalez and Eastern Bank renewed their endorsement agreement for the 2012 season.

The deal will continue last year's inclusion of a charitable partnership, personal appearances and promotions, and will leverage Eastern Bank's partnership with NESN. It will include TV, in-branch and online advertisements, social media promotions and more.

"Eastern Bank is excited to continue our partnership with Adrian Gonzalez," Eastern Bank chairman and CEO Richard E. Holbrook said in a news release. "Last year, Adrian became an instant fan favorite for his superb on-field performance and philanthropic efforts in the community."

Specific details of the partnership will be announced later this spring.

"I look forward to partnering again with Eastern Bank, a great local organization that puts its customers and community first," Gonzalez said in a statement. "Together we can accomplish a lot and make a difference for the underserved and neediest members of our community."

Gonzalez and Eastern Bank together donated $80,000 to eight Habitat for Humanity affiliates across eastern Massachusetts.

Part of the Yardbarker Network

Follow

Get every new post delivered to your Inbox.

Join 239,457 other followers