MSG’s New York Rangers ‘Linqvist!’ Ad Taps Into Jeremy Lin’s ‘Linsanity’ With Henrik Lundqvist (Photo)

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Linsanity isn't just a basketball thing anymore.

MSG and the New York Rangers appear to be trying to capitalize on New York City's love affair with Jeremy Lin in a recent newspaper advertisement casting Henrik Lundqvist as "Linqvist."

The ad for MSG, that broadcasts both Rangers and Knicks games, ran on Thursday and continues the time-honored tradition of Lin-related puns. This time, it's a play on words with the Rangers goaltender's last name.

Check out the ad for yourself below.

MSG's New York Rangers 'Linqvist!' Ad Taps Into Jeremy Lin's 'Linsanity' With Henrik Lundqvist (Photo)
Photo via Twitter/@DanSummers12

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