Dirty Tackle reports Sevilla turned the roofs of the substitutes’ benches at Ramon Sanchez Pizjuan Stadium into giant hot dogs.
The Spanish club has partnered with the meat production company Oscar Meyer in a unique marketing effort. Abandoning the traditional transparent, plexi-glass design, the club and company adopted a new approach to sheltering players and coaches.
The 32.8 foot-long structure debuted on Saturday. It is visible to all potential meat eaters at the 45,500 seat facility. It is also recognizable to millions more on television.
The partnership between Oscar Mayer and the Spanish club lasts through the end of the season.
This latest move secures Sevilla’s place in the “pioneer” class of sports marketers. Earlier this year the club devised a scheme allowing fans to pay to have their photos appear on its players’ jerseys.
Photo via Facebook/Oscar Mayer Espana