April 12, 2012 — NESN, New England’s most watched sports network, and WBZ-TV, the top-rated Boston broadcast station in primetime, announced today that they have entered into a partnership that will connect the two market leaders in a unique content sharing relationship associated with NESN’s Red Sox and Bruins coverage.
The partnership, thought to be the first-of-its-kind in the country between a regional sports network and a broadcast station in the same market, will launch on Friday, April 13 for NESN’s exclusive coverage of the Red Sox home opener and will feature a number of regularly scheduled game-day activities, including:
“This unique partnership brings together two of the strongest and most popular media companies in New England in a way that we think complements the strengths of each organization,” said Sean McGrail, NESN’s president and CEO. “WBZ-TV has a long-standing history as a local leader in the Boston market and we are looking forward to working closely with them.”
“We are delighted to partner with NESN, the region’s top-rated sports network, and combine the significant resources of our two powerhouse media organizations to bring viewers even more comprehensive and compelling weather and sports content during Red Sox and Bruins seasons,” said Ed Piette, president and general manager of CBS Boston’s WBZ-TV and myTV38 (WSBK-TV).
NESN has consistently been one of the top rated regional sports networks in the country with award-winning Red Sox and Bruins coverage. The network is delivered to over 4 million homes throughout the six-state New England region and an additional 3.7 million homes nationally as NESN National. NESN.com, the network’s online sports news service, is one of the most visited regional sports network websites in the country. NESN also produces a number of distinctive programs under its umbrella Original NESN Entertainment (ONE). NESN is owned by Fenway Sports Group (owners of the Boston Red Sox) and the Boston Bruins.
WBZ-TV and sister-station myTV38 (WSBK-TV) are part of the CBS Television Stations group.