MLBers will have a chance to engage with fans through social media during the All-Star game this year, a first for baseball. The league has announced that they will set up computer stations next to each team's clubhouse that will let the players use Facebook and Twitter to communicate with fans during the Midsummer Classic.
Don't expect any tweets predicting home runs in the game, though — players will only be allowed to tweet once they are done playing.
After the success of last year's "Social Media Derby," where players were allowed to tweet during the Home Run Derby, the league decided to expand its social media offerings to the actual All-Star Game as well.
"At its core, baseball is a social activity, so it's natural that social media has become such a huge part of how fans enjoy the game today," said Tim Brosnan, a MLB executive. "This initiative will bring fans closer than ever to their favorite players, resulting in what will no doubt be the most 'social' events in baseball history."
Last year, 23 All-Stars who tweeted during the Home Run Derby saw, on average, a 17% increase in the followers on Twitter. Captain Robinson Cano saw the biggest increase, growing his followers by 84% while winning the Derby.
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