The American Hockey League named the Providence Bruins as recipient of the league’s President’s Award on Thursday. The award is given annually to one AHL organization for excellence in all areas off the ice.
“Our management staff is very proud of this achievement as it reflects upon the hard work of our entire front office staff, and speaks to the great partnerships we have with the Rhode Island Convention Center Authority, Dunkin Donuts Center senior management and the Boston Bruins.” said Jeff Fear, CEO of the Providence Bruins. “Each season we maintain our focus on our core business principals: providing lasting fan experiences for our customers, high value and brand support for our corporate sponsors and being a good corporate citizen in the community.”
The P-Bruins ranked fourth in the AHL in attendance in 2011-12 and have finished in the league’s top 10 in attendance every year since joining the league in 1992.
P-Bruins players appeared at several community events during the season, and their visits benefitted organizations such as the Make-A-Wish Foundation, Hasbro Children’s Hospital, Special Olympics, Rhode Island Blood Center and Rhode Island Community Foodbank.
The team raised over $10,000 for the Gloria Gemma Breast Cancer Resource Foundation thanks to its annual Pink In The Rink Night, and raised an additional $10,000 during Hasbro Children’s Hospital Weekend in April.
The P-Bruins were also a major figure in the corporate community, drawing support from over 1,000 Providence-area businesses who supported the organization through sponsorships, business group outings and community outreach programs.
It’s clear that the lessons Bruins prospects are learning in Providence extend beyond the ice.
Thumbnail photo via Facebook/Providence Bruins