The LFL is undergoing a re-branding process, according to a press release, and it all starts with a name change. The league will now be known as Legends Football League, despite “the tremendous success” of the Lingerie Football League.
Since premiering in 2009, the LFL has been named the “nation’s fastest growing sports league” and has even secured the first ever video game deal in the history of women’s sports.
Broadcast to “nearly 85 territories around the world,” the LFL has launched international play in Canada and plans to extend its global reach to Australia in 2013 and Europe in 2015.
“This is the next step in the maturation of our now global sport,” said the league’s founder, Mitchell S. Mortaza. “While the Lingerie Football League name has drawn great media attention allowing us to showcase the sport to millions, we have now reached a crossroad of gaining credibility as a sport or continuing to be viewed as a gimmick. In the coming years we will further establish this sport in the U.S., Australia, Europe and Asia as the most known form of American football globally. In order to reach the next milestone, we feel the focus has to be the sport and our amazing athletes.”
As part of the re-branding, fans of the LFL can expect to see performance wear replace all lingerie aspects of uniforms and “sexy female figures” on logos and designs to be replaced with brand new logos.
Photo via Facebook/Legends Football League