For us, it was either Leon Sandcastle, the Joe Montana stain or the Space Babies.
10:31 p.m.: Paul Rudd, Seth Rogen and Bob Odenkirk just starred in the longest commercial in Super Bowl history. That may have delayed the game longer than the blackout.
10:15 p.m.: If the 49ers lose this game, we can blame the guy from the Tide commercial’s wife for washing out the Montana stain.
10:11 p.m.: The commercials are getting better as the night is going along. The Kia “Space Babies” ad gave a perfect out for any parent who doesn’t want to have the “birds and bees” talk with their kids.
9:52 p.m.: The NFL combine commercial may be the best of the night. Deion Sanders changed his name to Leon Sandcastle and reentered the draft with an afro and a mustache. Of course, he killed it at the combine, even running a 4.2 40-yard dash.
With the other options out there, the Chiefs would probably gladly take Sandcastle right now No. 1 overall.
9:34 p.m.: My mind is automatically shutting off whenever I see a car commercial. I don’t know why. I have no idea what happened in the first commercial of that series and now I can’t even remember what the company was. Too. Many. Commercials.
The Speed Stick commercial was great, because if you’ve ever had to do laundry in a public setting, you have definitely been in that position before.
Like Budweiser Black Crown, we have no idea what Beck Saphire is. But it looks fancy. That one’s for people wearing suits. Black Crown is for people wearing leather jackets.
9:27 p.m.: Okay, that Gildan commercial was … questionable. Good thing that cat was there. That one could have got ugly.
And for some reason pistachios continues being the go-to ad for those whose 15 minutes of fame are almost up. They’ve now had Psy, Snooki and the keyboard cat.
9:23 p.m.: After 30 Rock ends, Tracy Morgan has a future as a commercial actor. He was perfect yelling at the cameras about Mio’s new sports drink.
And we agree, the world needs more man bands.
9:17 p.m.: We waited that long for more commercials and they just showed the same Bud Light voodoo chair ad? I want my 33 minutes back Superdome lights.
8:40 p.m.: Hopefully this power outage means more commercials! We finally got a glimpse of the E*Trade baby, and he was having a blast with fat stacks of cash.
February, Februarny, Frebuany, Febuany. There we go. Blooper reels are fun.
7:59 p.m.: There’s been so much football played that there’s been no time for commercials. Hopefully they saved all the good ads for later, because we’re not very impressed so far.
Of course, if the game keeps going this way, there may be no one left to watch said commercials at the end of the game.
7:51 p.m.: We have to admit, the Taco Bell ‘Viva Young’ commercial was pretty good. But really, can Taco Bell do wrong in general?
7:44 p.m.: I think I understand the VW commercial, the new Beetle kind of has a smile, right? Like, it kind of looks like a car from Cars?
Ooh, two controversial commercials in a row. Are you guys going to go to cokechase.com to vote on who wins the race for the Coca-Cola?
Is Jared the most famous person who is only famous for being in a commercial? Is he more famous than the Where’s the Beef lady?
So many questions about these ads, but so little answers.
7:25 p.m.: I think GoDaddy.com just told everyone their idea for a website was a bad one. And in most cases, that’s probably fair.
Uh oh, The Rock is at the point where he actually thinks he’s a superhero. The next step will be a NetFlix-only documentary about him.
7:15 p.m.: Fast and Furious 6 is coming out soon! Fast Five was absolutely incredible, and I expect no less from Fast 6.
Cars.com learned from The Grey and The Day After Tomorrow. People just love wolves. And people especially love wolf puppies.
6:55 p.m.: So, Budweiser Black Crown is for people who wear black jackets in dark lit rooms? I’m having trouble figuring out what Budweiser Black Crown is.
Leslie Knope made it into a Best Buy commercial. Apparently the last Best Buy exists in Pawnee, Ind.
6:47 p.m.: Goats like Doritos, so you should too!
That kid in the Go Daddy commercial is the most famous and overworked extra in Hollywood. Look him up, and then find him in every television show you watch. And now he gets to say he made out with Leonardo DiCaprio’s ex.
6:45 p.m.: The Super Bowl commercials kicked off with a Budweiser Black Crown ad, whatever that is.
The M&M’s spot was pretty funny — if you like feeling bad every time you eat candy.
6:28 p.m.: Can you guys wait for the 2 Broke Girls Spectacular that’s premiering during the Super Bowl?! I know I can’t.
It’s a common rule that it’s not a Super Bowl commercial until the kickoff, but the McDonalds All-American ad was pretty cool.
6 p.m: We’re coming at you live and ready for all the best commercials that companies can throw at us. Something tells us we’ll see lots of ads with animals and beautiful women. Because, you know, that’s what all Super Bowl commercials are.
8 a.m. ET: While fans in Baltimore and San Francisco will be sitting on the edge of their seats for 3 1/2 hours anxiously watching to see which team comes away the victor, the rest of us get to sit back, relax and enjoy the commercials — oh, and the game too.
The Ravens and 49ers square off in just over 10 hours, but it’s not just the biggest stage for football, but for ad executives as well. Tonight’s the night where we find out if all the money spent to put 30 seconds worth of video of television screens worldwide was worth it.
Among the ads we’ve already seen are one with a super-model making out with the most famous extra in Hollywood and one that Arab-American groups are calling racist. Obviously there’s already been a high bar set for 2013.