NESN Sets Bruins Ratings Record for Third Consecutive Season

Chris Kelly, Tuukka Rask6.3 Average Household Rating Up 35 Percent Over Record-Setting 2011-12 Season

April 29, 2013 — NESN, New England’s most watched sports network, set a Bruins regular season ratings record during the 2013 season by garnering a 6.3 average household rating in the Boston DMA according to Nielsen. The 6.3 season rating is a 35 percent increase over the 2011-12 season, when NESN set the network’s previous record with a 4.7 HH rating. For the second year in a row, NESN’s Bruins ratings ranked third nationally among regional sports networks. Below is a chart that illustrates NESN’s year-over-year Bruins ratings growth over the past 4 seasons.

Season

HH Rating

% increase

2009-10

2.2

2010-11

3.1

41%

2011-12

4.7

52%

2012-13

6.3

35%

“Record Bruins ratings on NESN continue to serve as a testimonial as to the revival of hockey here in New England,” said Sean McGrail, NESN president and CEO. “The Bruins popularity continues to grow as they get ready to take on the Toronto Maple Leafs in the first round of the 2013 Stanley Cup Playoffs beginning this Wednesday.”

NESN’s Bruins ratings in 2013 set many other NESN records including:

  • Best ever regular season game rating, a 9.4 HH rating on January 19 when the Bruins beat the New York Rangers 3-1 in the season opener
  • Eighteen of the network’s top 25 regular season Bruins game ratings of all time were achieved during the 2013 season
  • NESN also set records in every major demographic category

-       Adults 25-54 (5.7, up 65 percent)

-       Men 25-54 (7.6, up 76 percent)

-       Women 25-54 (3.8, up 47 percent)

About NESN

NESN has consistently been one of the top-rated regional sports networks in the country with award-winning Red Sox and Bruins coverage. The network is delivered to over 4 million homes throughout the six-state New England region and an additional 5 million homes nationally as NESN National. Forbes Magazine recently ranked NESN as the 9th Most Valuable Sports Business Brand in the world. NESN.com, the network’s online sports news service, is one of the most visited regional sports network websites in the country. NESN also produces a number of distinctive programs under its umbrella Original NESN Entertainment (ONE). NESN is owned by Fenway Sports Group (owners of the Boston Red Sox) and Delaware North (owners of the Boston Bruins).

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