The big question when Kobe Bryant went down with a ruptured Achilles’ tendon was whether the 34-year-old would endure a lengthy, painful rehab, or whether he’d call it quits after already talking of retirement as he neared the end of his current Lakers contract.
Nike has let its preference be known.
The company unveiled a new ad campaign as the NBA playoffs began this weekend, using an image of Bryant and listing a few of his gutsy accomplishments before calling on him to “show us again.”
Bryant called the new ad a “surprise,” saying he was “touched” by the gesture — and he promised, via hashtag, that a comeback was indeed in order.
Kobe Bryant (@kobebryant) April 21, 2013
Check out the full ad in the photo below.
Photo via Twitter/@MySportsLegion
Now, that’s an action shot.
Popcorn 1, everyone else 0: http://t.co/d932rHNIIe—
(@MLB) April 22, 2013
Duke has 10 alums in the 2013 NBA playoffs. Only 6 schools have more than 10 NBA players total. #dukefacts—
Steve Wojciechowski (@steve_wojo) April 22, 2013
That’s the worst kind of own-goal (hat tip to Puck Daddy).