NASCAR fans at the Charlotte Motor Speedway got some pretty personal advice when attending the Sprint All-Star Race.
In a creative marketing effort, the toilet paper brand, Charmin, posted an ad on the outside of the race venue. The billboard, shaped like a pair of, well, underwear, bore a cheeky message: “stop skidmarks.”
The marketing idea was the work of Charmin’s ad agency, Publicis Kaplan Thaler. The duo work so well together, they took silver in this year’s Ad Age’s Best Agency-Client Marriages contest. Publicis Kaplan Thaler has said of their relationship with the toilet paper company, “we think about poop and toilet paper all day, every day. And we love it.”
Check out the unique ad in the photo below.
Stop skidmarks. That's Charmin's message at Charlotte Motor Speedway for today's All Star race. http://t.co/4XeTwxSyjx—
Tripp Mickle (@trippmickle) May 18, 2013