Give Puma an “A” for effort, but its timing could use a little work.
The sportswear company commissioned a dancing flash mob to greet Borussia Dortmund at London’s Stansted Airport, but the German soccer team was in no mood for revelry.
Dortmund had suffered a heartbreaking loss to Bayern Munich in the UEFA Champions League final the day before. They were about to check their luggage and hop on the flight back to Germany when someone started beat-boxing, a few breakdancers came out of nowhere and the music — Primal Scream’s “Movin On Up” — began to play.
The flash mob was on, and there was little Dortmund could do. Players and coaches stood politely and watched the three-minute performance. It concluded with confetti and an unfurled banner saying “We are proud of you.”
It was a nice enough gesture from Puma (who manufacture Dortmund’s uniforms), but maybe it should have waited until after the inhabitants of Dortmund’s famed “Yellow Wall” have had their say. The players might then have been a little more receptive to Puma’s attempts to lift their spirit.
See the dancing Puma flash mob in the video below.