There’s nothing more democratic than appealing to the common man — or capitalizing on the common man, sometimes without leaving him much in return for his work.
Mavericks owner Mark Cuban, entrepreneur extraordinaire, appears to know that well.
Cuban is looking to redesign his team’s jerseys for the 2015-16 season, and he is turning to the masses for some help. Cuban put up a blog post saying the team will go with a new look if it gets “a unique and original design.” His method is to ask anyone and everyone to jump into the process of deciding on the new design and colors.
“You know what an NBA uniform looks like,” he writes. “You know what the Mavs colors are for today and the past. We want some new ideas that stay true to our logo and at least close to our current color schemes. Show us what you got!”
Next, however, Cuban warns that any designs posted on the site will be immediately owned by the Mavs, with which he included these punctuation- and grammar-challenged (and space bar-challenged, for that matter) thoughts: “If you think its horrible that the Mavs own your design. Do not post. If you think its cool that the Mavs could possible use your design and you will have eternal bragging rights , then post away. If we really like your design and you , I may even throw in some tickets.”
Cuban says the competition will be open until the end of the month, with part of the purpose being that people can see the other designs and build off of them to get the best ideas possible.
The Mavericks last redesigned their uniforms for the 2001-02 season, but not on the backs of their toiling fan base. But hey, someone could maybe win free tickets.
Photo via Facebook/Innovation Generation