The San Francisco 49ers have finally put the final stitching on a sponsorship for their new stadium.
The 49ers’ new home, which is slated to open in Santa Clara, Calif., in 2014, was finally given a name on Wendesday, as the team agreed to a 20-year, $220 million deal with Levi’s on a sponsorship, according to the Mercury News. The stadium will thus be known as “Levi’s Stadium” from here on out.
The jeans company is forking over $11 million per year in order to have the naming rights on the new stadium, though it’s not nearly as much as some other major sports stadiums of late. MetLife Stadium, where the New York Jets and Giants play, commanded a 25-year, $425 million deal, which costs about $17 million annually. Then again, MetLife does host two pro teams rather than the one that Levi’s is getting.
Some 49ers fans and followers have already begun coming up with some clever nicknames for the new field. A few of my personal favorites were “The Zipper” (similar to the “The Razor” nickname at Gillette Stadium), the “Field of Jeans” (like the movie Field of Dreams) and “The Stitch.” Other suggestions have included head coach Jim Harbaugh sliding out of his customary khakis and into a pair of jeans instead, but we don’t want to get too far ahead of ourselves just yet.