Nothing is yet certain about Aaron Hernandez‘s recent ties to legal troubles, but the connection alone was enough for one company to end its relationship with the Patriots tight end.
CytoSport, who makes the popular protein drink Muscle Milk, decided to terminate its endorsement contract with Hernandez after he was tied to a murder investigation in North Attleboro. The company said in a press release the relationship ended “in light of the investigation” and that the decision is “effective immediately.”
Hernandez signed on as a spokesman for the brand in July 2012. He was spotted wearing Muscle Milk beanie caps in each of his two ventures outside of his house, including his heavily televised drive throughout Massachusetts on Thursday, since being questioned by police.
Hernandez is also sponsored by Puma, signing a two-year deal back in April. There has been no word from the shoe maker as to his status with the company.