Everyone is gearing up for the start of the 2013 college football season, and the University of Tennessee has taken a unique approach to getting locals ready for kickoff.
Fans driving east on I-40 toward Knoxville, Tenn., will get a glimpse of the Volunteers’ unique 3D billboard. The giant advertisement for the football team includes an orange silhouette of the state of Tennessee with the words “I will give my all for Tennessee today!” emblazoned across it. Oh, there’s also a giant hand with a Vols football glove on reaching up from the bottom of the billboard.
The Vols kick off their season Saturday against Austin Peay.
Check out the billboard in the photos below.