Liverpool Football Club announced Gatorade as the Reds’ official sports nutrition partner on Thursday.
The club and U.S.-based brand will begin a three-year partnership to fuel the LFC team, including Steven Gerrard, Daniel Sturridge and Philippe Coutinho.
As well as Gatorade supplying product, the club’s backroom staff will also have access to the Gatorade Sports Science Institute’s state-of-the-art laboratory and testing facilities, which will provide support in maintaining the fitness and conditioning of the Reds.
Billy Hogan, chief commercial officer at Liverpool FC, commented: “Gatorade is a leading sports nutrition brand worldwide and we are thrilled to be partnering with them as they continue establishing a dominant position in world football.
“Gatorade’s products have powered the world’s greatest athletes in all areas of sport for over 40 years and we look forward to working with them through the 2013-14 Barclays Premier League season and beyond.”
Gatorade Thirst Quencher was first developed in 1965 by researchers at the University of Florida to replenish fluid, carbohydrates and electrolytes that the athletes lost in sweat during athletic competitions. Since then, Gatorade has expanded its portfolio and has become a leading sports fuel provider for a number of sports across the world, including 83 football clubs.
“Liverpool FC is one of the world’s most renowned football clubs. This new partnership allows us to not only fuel the players, but we will also assist the fitness and conditioning backroom staff by providing additional sport science support for the team,” said Andrea Fairchild, Gatorade vice president, global & sports marketing.
To help launch the partnership, Gatorade is giving fans a sneak peek at a Reds’ practice session at Melwood. That sneak peek can be watched in the video below, which was filmed on GoPro cameras.
Head of fitness and conditioning at Liverpool FC Ryland Morgans welcomed the partnership commenting: “Performance nutrition is an integral part of the team’s training, match preparation and post-match recovery. Like us, Gatorade believes having the right product is vital.”
Morgans gives a behind-the-scenes tour of the fitness and conditioning set up at Melwood, introducing to fans the importance of sports nutrition and its role at Liverpool FC. Watch below.