Neymar, David Luiz and a few others have ensured that one of Nike’s great traditions continues to this day.
Brazilian soccer stars Neymar and Luiz join join national-team teammates Thiago Silva, Bernard and Paulinho in a new Nike soccer commercial, which tells viewers to “Dare to be Brasilian.” It’s Nike’s custom to make great commercials starring Brazilian soccer in the lead-up to the FIFA World Cup, and this is the latest installment of a long-running series.
The “Dare to be Brasilian” ad bends the laws of time and space, as it takes viewers on a journey through the soul of Brazilian soccer. Dressed in early-1900s attire, Silva starts the sequence by making a tackle in a game of street soccer. Paulinho impresses the great Ronaldo by excelling on a dirt field in a tight space. Luiz and Bernard join the fun by being a defensive titan and a tricky dribbler respectively, and Neymar finishes things off by scoring in a game of beach soccer.
The 2014 World Cup kicks off in June, but the build-up to next summer’s tournament is well under way. The draw to determine the World Cup groups and matchups will be held on Friday at a resort in the northern state of Bahia. If Nike wanted the commercial to afflict fans with World Cup fever before the draw, it might be working.
See Nike’s new Brazil soccer commercial in the video below.
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