Liverpool Football Club has announced airline Garuda Indonesia as its very first official training kit partner. The partnership kicks off June 1, 2014, for two seasons.
The national airline of Indonesia became the club’s official airline partner in 2012. Following the success of Liverpool FC’s 2013 preseason tour to Asia and Australia, Garuda Indonesia has decided to take their partnership with the club to the next level by becoming its training kit partner.
“Last year we flew Liverpool FC to their tour destinations,” said Emirsyah Satar, president & CEO of Garuda Indonesia. “We saw firsthand the following that this club has, not only in Indonesia but in Thailand and Australia, too. We knew then that this football club would be the perfect partner for Garuda Indonesia as we grow our airline across the world.”
“As a global player and the flag carrier of Indonesia, Garuda Indonesia is committed to bring the beauty of Indonesia and its richness culture to the world. With co-branding partnership with LFC, we are confident Indonesia will be increasingly recognized by the world, especially by Liverpool fans worldwide,” Mr. Satar added.
The Reds enjoy a massive fan base in Asia and especially in Indonesia, where fans represent the biggest following on the club’s Facebook page (more than 1.5 million). Indonesia also has the biggest following of any local-language LFC Twitter account with more than 90,000 followers. The official Indonesian local language website also helps to bring the club closer to fans no matter how far away from Anfield they live.
“We are delighted to be extending our partnership with Garuda Indonesia, who will become our very first training kit partner,” said Billy Hogan, chief commercial officer at Liverpool FC. “Liverpool FC has a huge following in Indonesia, which makes this award-winning airline a perfect partner for us as we work to connect with fans all over the world.”
“It makes us extremely proud that Garuda Indonesia has chosen to partner with Liverpool FC as they increase their coverage and continue their transition from a regional airline to a global carrier. As one of the world’s biggest football clubs, we will be able to help grow their reach in new markets while strengthening our relationship with a partner that we have already shared two fruitful years with. Together we are building on success,” he added.