Peyton Manning might be the first quarterback to have successfully marketed an audible.
Manning, the ever-vocal Denver Broncos quarterback, made news for shouting “Omaha” 44 times at the line of scrimmage during last Sunday’s win over the San Diego Chargers.
Grateful of this unexpected publicity, several business based in the largest city in Nebraska have pledged to pay Manning by the mention this Sunday in the AFC Championship Game.
The Associated Press reports that five companies — ConAgra Foods, First National Bank of Omaha, Mutual of Omaha, Omaha Steaks and Union Pacific Railroad — plan to donate $500 to Manning’s PeyBack Foundation for every “Omaha” he utters during the AFC Championship Game against the New England Patriots.
Manning and his wife, Ashley, founded the charity in 1999 to “promote the future success of disadvantaged youth by assisting programs that provide leadership and growth opportunities for children at risk,” according to its website. Had this deal been in effect in the divisional round, the five companies would have donated a total of $22,000.