The NFL is doing everything it can to keep fans coming to stadiums to watch football games instead of parking it on the couch in front of a flat-screen TV. The league will offer a unique experience that can only be had at the stadium cheering on your favorite team — meeting the cheerleaders.
The NFL has partnered with app developer Experience to improve the in-stadium experience for fans. Along with in-seat cheerleader visits, the app will also give fans the power to upgrade their seat and earn other perks like pregame field passes, according to Sports Business Journal.
Only three teams, the Tampa Bay Buccaneers, the Atlanta Falcons and the Seattle Seahawks, used the app during the 2013 season, but that number is expected to jump to at least 16 teams in 2014, according to Brian Lafemina, the NFL’s senior vice president of club business development.
The Seahawks used the app to allow season-ticket holders to do things like kick field goals after the game. The app allowed Falcons season-ticket holders to purchase ‘experiences,’ something the team was successful with, according to Falcons chief marketing officer Jim Smith.
“Anything from pregame on-field, to a birthday message, to cheerleader visits, to mascot visits, to the fly-by pass, which is a dedicated lane where you don’t wait to get into the stadium,” Smith said. “All the experiential things sold out within the first four hours they were made available.”
Each team will decide whether Experience is available to all fans attending games or just season ticket-holders.
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