Cuban, who took criticism for his comments, elaborated on his argument on Facebook.
New England Patriots owner Robert Kraft also joined the discussion and made some points of his own.
“I have great respect for Mr. Cuban, but I’m not sure I agree with his conclusion,” said Kraft, who also is chairman of the NFL Broadcast Committee.
Kraft said the NFL’s decision to broadcast Thursday and Saturday night games on CBS came from increased demand.
“Our ratings have gone up dramatically — just look at the Super Bowl. It was the most-watched program in the history of TV,” Kraft said, according to CBSSports.com. “34 of the top 35 prime-time programs in 2013 were NFL games. So if we have a problem, I hope it continues for the way it was this past year.”