Zlatan Ibrahimovic creates spectacular goals by trying the unexpected.
Nike Soccer captured and spread Ibrahimovic’s philosophy in a new marketing campaign called “Dare to Zlatan.”
The Paris Saint-Germain and Sweden striker previewed the campaign on Sunday by making an extraordinary request to the people in charge of Twitter.
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On Monday, Ibrahimovic and the sportswear giant unveiled a series of “Ibra”-themed self-help messages on social media, which, of course, help people around the world be more like soccer superstar.
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Ibrahimovic then answered fans’ questions. Some of his responses were hilarious.
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Ibrahimovic then showed how he put his own advice to good use in three short commercials.
Ibrahimovic won’t participate in the 2014 FIFA World Cup. He also may never win that FIFA Ballon d’Or award, which recognizes the world’s best player. But he can take solace in the fact that the “Dare to Zlatan” campaign puts him in the running for the title of the “Most Interesting Man in the (Soccer) World.” If such a thing exists.
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