The D-Backs partnered with the creators of AMC’s “The Walking Dead” to host Zombie Night at the park. They sold 1,000 special ticket packages in which fans received a T-shirt, a mini-bat, a chance to parade in the outfield and access to a haunted maze behind the center-field scoreboard equipped with a face-painting area.
“You want to find ways to keep people coming to the ballpark who maybe are turned on by other things than the game itself,” Josh Rawitch, the D-backs’ senior vice president of communications, told Fox Sports. “Our creative folks in the marketing department decided to try something unique. Obviously, zombies are very popular right now.”
The D-Backs added to the fun by editing the photos of Arizona’s players on the Jumbotron to look like zombies. Their mascot, D. Baxter the Bobcat, was dressed up as a zombie hunter.
The Phillies got in on the action, too, as pitcher A.J. Burnett visited the face-painting station to have his makeup done like the living dead.
Arizona Diamondbacks (@Dbacks) April 26, 2014
Some minor league teams are hopping on the Zombie Night train also, with two Class A affiliates, the Inland Empire 66ers and the Brooklyn Cyclones, hosting their own.
The 66ers, a Los Angeles Angels affiliate, even unveiled special jerseys for theirs.
Inland Empire 66ers (@66ersBaseball) April 24, 2014
Photo via Twitter/@Dbacks