It might not be surprising, but it has been proven: Bros loved the ALS Ice Bucket Challenge.
The viral phenomenon swept the nation over the summer and raised over $108 million for the ALS Association, with seemingly everyone and anyone getting involved in the great cause. But who exactly was propelling the trend? Dudes. Lots of dudes who love sports.
According to Nielsen, 68 percent of the people watching the Ice Bucket Challenge videos were male and almost all of the viewers were between the ages of 18 and 49.
Photo via Nielsen
“Who really drove the buzz for this ALS cause?” Nielsen wrote in a summary of its findings. “Ultimately, it wasn’t exactly ‘everyone’ who helped donate the tens of millions that went to ALS research, but rather young, sporty males.”
Given how the trend originated, these results might not be all that surprising. The movement was inspired by former Boston College baseball captain Pete Frates, with plenty of Boston athletes quickly accepting the challenge and showing their support for ALS awareness.
