12:45 a.m.: What a night it was.
We laughed, we cringed, we laughed some more. But now, it’s time to keep it real: Who had the best and worst commercials? Check out our recap below.
Click for best, worst commercials of Super Bowl 50 >>
10:30 p.m.: Ladies and Gentlemen, we have a winner: WEINER DOGS IN HOT DOGS COSTUMES!!!
10:17 p.m.: We finally heard from DC Comics with an odd commercial from Turkish Airlines, of all people.
9:48 p.m.: While the Panthers try to scratch their way back into Super Bowl 50, the commercials just keep thriving.
Kia got pretty punny with its “Walken” closet ad (featuring, duh, Christopher Walken).
https://www.youtube.com/watch?v=9r0FrXXKeiA
And T-Mobile had another creative commercial, this time integrating Drake and a spoof of his hit “Hotline Bling.”
https://www.youtube.com/watch?v=iMWzX0RC7f4
9:25 p.m.: Dogs herding sheep in truck commercials already is the blueprint for success.
Add a little Queen to the mix, as Honda did to promote the new Ridgeline truck, and you get an all-timer.
https://www.youtube.com/watch?v=kTaCT8ZmdJA
9:15 p.m.: Is it May yet?
We’ve got a new “X-Men: Apocalypse” trailer and awesome doesn’t even begin to describe it.
And, yes, that’s Aaron Rodgers’ girlfriend, Olivia Munn, and Game of Thrones’ Sansa Stark (Sophie Turner) as newcomers to the series. Pretty awesome.
It was just the latest in a string of super hero commercials tonight, which included Coca-Cola’s Marvel commercial featuring The Incredible Hulk and Ant-Man (and Paul Rudd!) and a new trailer for “Captain America: Civil War.” Marvel’s really breaking the budget today.
Will we hear from Batman, Superman or the rest of the DC Comics gang?
9:02 p.m.:Â As if Pokemon needed more publicity, they produced a pretty epic commercial for SB50 celebrating their 20th year of existence.
Awesome.
And, yes, you read that right: Pokemon is 20.
Don’t worry, trainers. We feel old (and haven’t caught them all yet) too.
9:00 p.m.: Doritos takes a firm lead for the evening. No one else is even close right now. Woof.
https://www.youtube.com/watch?v=uZfo7wfojeQ
8:50 p.m.: Alec Baldwin and Dan Marino kicked off the second half with a funny commercial featuring Amazon’s newest tech, the Amazon Echo.
https://www.youtube.com/watch?v=qTz5jAn-XX8
8:45 p.m.: Well it’s been quite a first half.
For our gamblers, Lady Gaga hit the under singing the national anthem, Mike Carey got another call wrong on CBS’ broadcast, and reigning NBA MVP Steph Curry was on the field wearing a Panthers jersey with his name and Golden State Warriors No. 30 on it.
In the game, the Denver Broncos held a 13-7 lead at halftime over the Carolina Panthers. And Coldplay was joined by Bruno Mars and Beyonce for a killer halftime show.
But all of that takes a backseat to the commercials, which is why you’re here. Our favorites from the first half included the Doritos commercial featuring a pregnant wife and her husband, Bud Light’s new political party (and huge caucus), and Hyundai’s ad starring Kevin Hart as the father of a teenage daughter.
8:12 p.m.: Toyota is making moves on its Prius advertising. As someone who drives a Prius, let’s just say I can personally vouch for the awesomeness in this commercial.
https://www.youtube.com/watch?v=MYeM-8hO3hM
8:10 p.m.: There hasn’t been anything fantastic in a while, but we did get a trailer for “Independence Day: Resurgence.”
7:40 p.m.: Steve Harvey just took control of The Internet.
After botching the Miss Universe pageant in embarrassing fashion, Harvey helped T-Mobile poke some fun at Verizon in a similar manner.
That certainly took a lot of balls.
We also got a new trailer for the Teenage Mutant Ninja Turtles sequel.
7:35 p.m.: Seth Rogen. Amy Schumer. Bud Light. Perfection.
https://www.youtube.com/watch?v=JohgwbpQuy8
“We’ve got the biggest caucus in the country” is maybe the best campaign slogan ever. #VoteBudLight
In addition to Rogen, Schumer and Paul Rudd, it appears all the celebrities are starting to show up. Nothing like being fashionably late to the party out in California.
Aerosmith’s Steven Tyler also had a pretty funny Skittles commercial.
https://www.youtube.com/watch?v=21ivbtgqJkg
7:24 p.m.: We’ve got a new Jason Bourne movie trailer.
Oh, right, and football. The Broncos are leading the Panthers 10-0 at the end of the first quarter.
7:20 p.m.: She Odell’d it!
https://www.youtube.com/watch?v=cYyWq_Vads8
Buick is crushing the whole “We’re not just for old people!” game.
7:03 p.m.: And here’s our first “What the hell just happened?” moment of the night.
https://www.youtube.com/watch?v=ql7uY36-LwA
Puppies, monkeys and babies are all awesome. Frankenpuppymonkeybaby, however, not so much. Yikes.
Good luck sleeping tonight.
7:00 p.m.: Audi hit us with one of the first emotional commercials of the game.
https://www.youtube.com/watch?v=diU_09jb4bI
Pretty cool.
6:55 p.m.: Doritos just won all the awards.
https://www.youtube.com/watch?v=ko7GuDOv4BM
We’d tell you how great we thought that was, but we haven’t stopped laughing yet.
6:48 p.m.: Hyundai is off to a hot start.
“I just wanted to hug him!” and “It’s my cheat day” are going to be quoted for a while.
6:45 p.m.: Willem Dafoe in a dress is not what we really wanted to see. That image is permanently burned in our brains. Thanks, Snickers.
https://www.youtube.com/watch?v=WhfntLl6xx0&spfreload=10
Wait, sorry … OK, we were feeling a little hungry, took a moment and came to our senses. We got a chuckle out of that one, and throwing Marilyn Monroe onto TV is never, ever a bad thing.
6:37 p.m.: Who else but Kevin Hart to get us started?
Dads, daughters and poor, helpless boyfriends everywhere know this feeling — but Hyundai is taking it to a new level.
It’s too early to call this a contender for best of the night, but we’re OK with comparing it to a game-opening 80-yard touchdown drive. Bravo, Hyundai and Hart.
(And sorry, boyfriends everywhere.)
6:30 p.m. ET: Welcome to Super Bowl 50.
The Denver Broncos and Carolina Panthers are about to play in the big game, so we’re glad you’re tuned in to NESN.com for what’s really important: the commercials.
We’ll laugh, we’ll cry … things are going to get personal in this space tonight. Get excited.
Be sure to keep it here all evening for recaps, analysis and links to the best of the best (and worst of the worst) of the multimillion-dollar, 30-second videos in between football.
Thumbnail photo via Kirby Lee/USA TODAY Sports Images
