But one former NFL PR chief took a different route.
Longtime league executive Joe Browne commented on how NFL teams might respond to such a tragedy if if it happened to them.
His tweet, understandably, led to many responses calling him out, and even an NFL team got involved.
The New England Patriots’ official Twitter account tweeted out a response to Browne, saying he made a “poor choice of words,” among other things.
Here’s a screenshot of the tweets because Browne deleted his.
Wise words from the Patriots’ Twitter account.
Thumbnail photo via Greg M. Cooper/USA TODAY Sports Images