Today in “it’s been a slow news night,” LeBron James is 0-1 against the United States Patent and Trademark Office.
James and his team filed to trademark the term “Taco Tuesday,” in coordination with the videos the superstar has posted to his social media in celebration of his tradition of eating tacos … on Tuesdays.
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The USPTO has refused the TACO TUESDAY trademark application filed by Lebron James' company LBJ Trademarks, LLC.
The refusal, issued at 6:26 PM today, finds that TACO TUESDAY is a "commonplace message" and therefore fails to function as a trademark.#TacoTuesday
My analysis👇 pic.twitter.com/eKcW2l1CnH
— Josh Gerben (@JoshGerben) September 12, 2019
BREAKING: U.S Patent & Trademark Office has refused @KingJames’ trademark application for “Taco Tuesday.” Examining attorney found that phrase was a “commonplace message” and can’t be protected as a trademark. First discovered by @JoshGerben. pic.twitter.com/cnebxx9hyt
— Darren Rovell (@darrenrovell) September 12, 2019
The denial comes mostly on the premise that “Taco Tuesday,” is a “commonplace message” that cannot be trademarked.
Big win for tacos everywhere.
Bonus taco-related content: Here’s a throwback to Tacko Fall signing a bunch of taco-themed things.
