Background on Fenway Sports Group
Created in 2001, Fenway Sports Group is one of the largest sports, media and entertainment companies in the world with a proven track record of success for each of its subsidiaries.
Fenway Sports Group’s portfolio of companies includes some of the most storied names and clubs in worldwide sport: the Boston Red Sox, a Major League Baseball club; Liverpool FC, an English Premier League football club; Fenway Sports Management (formerly FSG), a sales and marketing company; 80 percent of New England Sports Network (NESN), a regional sports television network; and 50 percent of Roush Fenway Racing, a NASCAR racing team. Fenway Sports Group also owns two of the most renowned venues in sports: Fenway Park, home of the Boston Red Sox, and Anfield Stadium, home of Liverpool FC.
Fenway Sports Group is led by principal owner John Henry and chairman Tom Werner, with additional ownership interests held by a select number of prestigious individuals and The New York Times. Henry and Werner collectively have more than 30 years of experience as owners in Major League Baseball. This ownership group has been voted the best in MLB by readers of the Sports Business Journal each of the past two years. In 2009, Sports Illustrated selected this group as the number one ownership group in MLB.
Achievements of Fenway Sports Group Portfolio of Companies
The Boston Red Sox, from 2002 through 2009, had the second-highest regular-season winning percentage in MLB, qualified for the postseason in a club-record six of seven seasons and won more postseason games and World Series championships than any other club. Red Sox fans set a new all-time major league sellout streak record in 2008 (456 games), and at the end of 2010 season, the streak continued at 631 consecutive games. In 2010-11, the team’s ownership completed a 10-year plan for major annual improvements to Fenway Park, the Red Sox’ iconic home. The work improved every facet of the ballpark, while preserving and protecting it for future generations of fans.
Liverpool FC, acquired in October of 2010, is the most recent addition to the Fenway Sports Group portfolio of companies. LFC is the most successful club in the history of English football, having won a joint-record 18 league titles (tied with Manchester United), seven FA Cups and a record seven League Cups. The club is the most successful English club in European competition, having won five European Cups/UEFA Champions League and three UEFA Cups. Liverpool is the second-most recognized football brand internationally.
Fenway Sports Management (FSM) specializes in property representation, sponsorship sales and brand management consulting, and serves as the global sports marketing and sales arm of Fenway Sports Group. Since its inception in 2004, FSM has created successful integrated sports marketing programs for the blue-chip brands it represents, including the Boston Red Sox, Liverpool FC, NESN, Roush Fenway Racing, Major League Baseball Advanced Media, Boston College Athletics and PGA Tour Playoff event the Deutsche Bank Championship. FSM’s current and former consulting clients include Verizon Wireless, Dunkin’ Donuts, JetBlue Airways, Solar Blue, Gulf Oil, Athletes’ Performance and the Green Bay Packers. In 2010, FSM helped bring the NHL’s outdoor Winter Classic to Fenway Park, and to capitalize on the excitement of the event, FSM developed Sun Life Frozen Fenway, the first-ever outdoor college hockey doubleheader to take place at the historic park. That summer, FSM also produced Football at Fenway, an international friendly match played on the ballfield, featuring legendary Scottish Premier League contender Celtic Football Club vs. Sporting, a leading club from Portugal.
NESN is New England’s most-watched sports network, delivered to over 4 million homes throughout the six-state region and nationally as NESN National. The definitive home for fans of New England sports, NESN has consistently been one of the top-rated regional sports networks in the country. In addition to award-winning Red Sox and Bruins coverage, the network keeps fans informed and entertained with NESN Daily (a nightly sports news program), over 100 NESN University college sporting events annually, distinctive Original NESN Entertainment (ONE) productions and NESN.com, its popular website.
Roush Fenway Racing is one of NASCAR’s premier racing teams and has won 32 championships and more than 360 races in drag racing, sports car and stock car racing, as well as five championships across NASCAR’s three premier series.