Fenway Sports Management (FSM) is a leading sports marketing agency that represents blue chip brands and elite athletes, and produces world-class events on sports’ biggest stages.
FSM, a wholly owned subsidiary of Fenway Sports Group, was established in 2004 as the sales and marketing arm of the Boston Red Sox.
Since its inception, FSM has grown its diversified client portfolio, partnering with and representing elite international blue chip brands and athletes.
Two groundbreaking business developments – Fenway Sports Group’s 2010 acquisition of LFC and FSM’s strategic business partnership with LRMR and its principals, LeBron James and his business partner Maverick Carter – were instrumental in FSM’s expansion into the global sports marketplace.
At FSM, we put our clients and partners first. FSM’s experienced, passionate leadership team lives by the motto that when focused on achieving the strategic goals of our clients, anything is possible. We are motivated by the power of teamwork to achieve our clients’ visions – a direct parallel to the approach taken for the historic comebacks and great victories of our own favorite teams.