Nike to Return Tapes of LeBron Getting Dunked On


July 24, 2009

For a while, LeBron James getting dunked on by Xavier's Jordan Crawford at his own skills camp was one of the biggest stories in sports — mostly because Nike confiscated numerous tapes of the pick-up game during which the dunk occurred.

But after the video got out on the internet and everyone realized what a disappointment it was, Nike has decided to give back the confiscated video to the journalists who filmed it, according to the Associated Press.

Though it is widely rumored that James told Nike to take the videos, Nike insists that they were taken because the company does not allow pick-up games to be filmed.

"It was never about the play or the player, it was always about our
media policy," Nike said through a statement. "The interest in the tapes has greatly
overshadowed the focus of the camp, which is to help young athletes
improve their skills, and that is regrettable. It was Nike's decision
to take these tapes based on our media guidelines, which we will
continue to enforce."

The timing of Nike's move seems suspect, though, as the video of the dunk only leaked days ago. Either way, it's pretty clear that the story was well over-hyped due to all the secrecy and speculation involved.

After all, it's not like LeBron has never been dunked on before.

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