"I think it’s going to be hugely popular with Red Sox Nation," Scotts brand manager John Price told the Herald. "It couples people’s desire to have a great lawn and their affinity for the Red Sox."
Red Sox director of grounds David Mellor helped Scotts create the Fenway combination of Kentucky bluegrass seed mix and lawn fertilizer.
Scotts has produced grass seed blends and fertilizers for Fenway Park along with four National League ballparks: Wrigley Field in Chicago, Great American Ballpark in Cincinnati, Citizens Bank Park in Philadelphia and Busch Stadium in St. Louis. Major League Baseball’s executive vice president for business Tom Brosnan feels the new products bring fans closer to the game.
"When it comes to our fans, we really want to find ways to bring them closer to the game," Brosnan told the Herald. "This is one of the ultimate touch points of our game."
The grass-seed product will retail for $22 per bag. Only select New England Home Depot stores will carry the custom Red Sox grass seed.