On Wednesday’s Red Sox GameDay Live , Larry Lucchino noted that by calling 877-REDSOX9, fans can get customized service to purchase tickets to the series.
Lucchino was also down at the T station on Park St. on Wednesday, giving away free tickets to Wednesday’s night game against the Athletics.
He mentioned that there was no one older than 22 or 23 in the scrum, and “there’s no excuse not to reach out to the young people because there’s a perfect mechanism in social media … to reach them and we are determined to market to that group using that mechanism.”
Lucchino got off to a good start by giving away five sets of tickets on Twitter on Wednesday.
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