Celtics forward Kevin Garnett is no stranger to switching sneaker endorsements, but none of his previous deals will be as unusual as his latest.
Garnett recently signed a mulit-year endorsement deal with ANTA Sports Products, a China-based sporting goods company. Garnett's current deal with Adidas is set to expire within the next month.
For Garnett, it will be the fourth different shoe deal for him. In addition to being with the aforementioned Adidas, Garnett was previously endorsed by AND1 and Nike.
ANTA is hoping to cash in on Garnett's worldwide popularity to help build upon a brand that is already the official sportswear sponsor for the Chinese Basketball Association.
"… the joining of Kevin Garnett will no doubt help support the sustainability of the basketball industry in China, enhance our brand image and bolster our leadership and competitiveness in the basketball market," said Ding Shizhong, the CEO of ANTA.
The "Big Ticket" will join Rockets forward/center Luis Scola as the only NBA players with ANTA contracts.