Deutsche Bank Extends PGA Tour Sponsorship Through 2012

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Deutsche Bank Extends PGA Tour Sponsorship Through 2012 Global banking firm Deutsche Bank announced a two-year contract extension with the PGA to continue as the primary sponsor of the Deutsche Bank Championship on Thursday afternoon.

The announcement comes two days after the start of the 2010 PGA event at TPC Boston in Norton, Mass., where the top 100 PGA golfers are competing through Labor Day weekend.

In addition to Deutsche Bank's sponsorship, the EMC Corporation has elevated its involvement in the event and has signed on to become the local presenting sponsor through 2012. EMC has been a Founders Club Partner of the tournament since its establishment in 2003.  

"We are extremely pleased to continue our title sponsorship of the Deutsche Bank Championship over the next two years," Seth Waugh, CEO of Deutsche Bank Americas, said during a news conference Thursday. "The Championship has been an instrumental part of our brand-building efforts over the past eight years and remains a critical part of our overall brand strategy. Not only does the Deutsche Bank Championship provide us with worldwide exposure, it also gives us a unique opportunity to build business relationships and support the community, having generated $17 million in charitable contributions and hundreds of millions of dollars in economic activity for the region since the Championship began."

Deutsche Bank has served as the title sponsor of the event since its debut on the PGA Tour in 2003. They signed a four-year extension of that partnership in 2007 that concluded during this week's event. The Deutsche Bank Championship debut marked the first PGA event in Boston since 1998.

Since its inception, the Deutsche Bank Championship has raised $17 million for the Tiger Woods Foundation and New England charities.

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