ESPN Launches ‘Heat Index’ on Website Following Miami Heat Big Three


October 4, 2010

ESPN Launches 'Heat Index' on Website Following Miami Heat Big Three This is getting a bit out of hand.

The Decision took the LeBron James -'New Big Three' hype to the next level, and now with ESPN's latest website installment — it's gone to the extreme.

The 'Heat Index' is set for launch on Oct. 11 with a special section on ESPN's website devoted to daily coverage of Miami and the Big Three's progress throughout 2010-11. Running the main content of the Heat Index is Cleveland-based writer and author of LeBron James: The Making of an MVP and The Franchise: LeBron James and the Remaking of the Cleveland Cavaliers, Brian Windhorst. Windhorst is joined by Miami Herald beat writer Michael Wallace.

The section has several different features involved with the coverage of the Big Three and the team's development throughout the season. Fans will be initially greeted by an automated ticker called the "Chase for 72," that projects the amount of wins and calculates the probability of the Heat matching the 1995-96 Chicago Bulls record, which still stands as the best in NBA history.

There will also be a "Tracking the Big Three" section, which will compare James, Dwyane Wade and Chris Bosh to other Big Three's in history. The Miami nightlife will also receive a cameo on the 'Heat Index,' with a section called 'The Scene,' covering the South Beach culture and lifestyle and how that relates to the Miami Heat.

The target on Miami's back grows even bigger with their extensive coverage — now on a season-long, nationwide basis. And they haven't even won a game yet.

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