Ray Allen, Dunkin’ Donuts Rewarding Iced Coffee Drinkers With Celtics-Heat Tickets

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Ray Allen, Dunkin' Donuts Rewarding Iced Coffee Drinkers With Celtics-Heat Tickets Wake up and smell the coffee, Celtics fans. Dunkin’ Donuts has renewed its sponsorship with the Boston Celtics through the 2012-13 NBA season.

The donut and coffee chain will partner with the team for promotional and charitable efforts, and chief among them is the “Caught Cold” campaign.

Celtics shooting guard Ray Allen will serve as a spokesperson for the “Caught Cold” campaign, which rewards Dunkin’s iced coffee drinkers by giving tickets to those “caught” drinking by the Celtics’ street team.

Allen will join the street team for the first “Caught Cold” giveaway, where lucky iced coffee drinkers will win a pair of tickets to the Celtics’ home opener against the Heat.

“We are thrilled to extend the Boston Celtics partnership with Dunkin’ Donuts, a long-term sponsor of our team and an extremely active member of our community,” said Rich Gotham, Boston Celtics president, in a statement. “We look forward to continuing to grow two great New England brands together while having a positive and lasting impact on the communities we serve.”

Dunkin’ Donuts will continue to run the “KidZone” section at TD Garden, which gives thousands of tickets to underprivileged kids.

“We look forward to a mutually beneficial relationship with the Boston Celtics for years to come and we look forward to a great season,” said Tom Manchester, Dunkin’ Donuts director of sports marketing. “This is a great opportunity for us to expand our commitment to the Celtics organization and continue to provide great experiences for the amazing Boston Celtics fans in the communities we serve.” 

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