Seven Cycles in Watertown Takes Bike Customization to the Next Level

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Seven Cycles in Watertown Takes Bike Customization to the Next Level If you've seen the MTV television show, Pimp My Ride, then you'll understand the concept of Seven Cycles in Watertown, Mass.

Seven Cycles has taken the purchase process of an ordinary bicycle to the next level. Normally, cyclists head into a bicycle shop and pick out one of the models on display, but at Seven, the cyclist customizes the bike of their dreams.

It was a concept that the four founders of Seven Cycles started 15 years ago. Their idea was to take the latest and most innovative materials for bicycles, and customize them in ways never utilized before. 

The company mission is to enhance the cycle experience through optimum fit. Each cyclist fills out a questionnaire before starting their shopping experience at Seven Cycles.

To learn more about the fascinating customization process, be sure to watch the full video below from Shining City.

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