Shaquille O'Neal clearly isn't afraid to look goofy for the sake of marketing to kids — Kazaam made that pretty obvious.
Now, he's taking his talents to the Disney Channel to help promote teen idol Demi Lovato's show, Sonny With a Chance.
Lovato, former girlfriend of Joe Jonas of the Jonas Brothers, apparently portrays Sonny Munroe, a girl thrust in to fame on a hit TV show in a plot eerily reminiscent of Hannah Montana.
O'Neal dresses up as Dracula in Lovato's music video for "Work of Art" to promote the show's Halloween episode.
NESN.com will showcase one Moment of Shaq every day until the Celtics open the season against the Heat on Oct. 26 at the TD Garden.
Sunday, Oct. 3: Shaq gives Nate Robinson his shoes