Mascot Steals Zamboni in Thrashers’ Crime-Themed Marketing Plan to Boost Attendance

by NESN Staff

December 17, 2010

Mascot Steals Zamboni in Thrashers' Crime-Themed Marketing Plan to Boost Attendance The Atlanta Thrashers, although sixth in the East with 39 points, are bottom-feeders when it comes to attendance, averaging just under 12,000 fans per game.

To stir things up, the club’s marketing team pulled off a clever ploy that would jump out at a fan base in most cities. Yet, seeing how Atlanta is usually ranked in the top 25 as the nation’s most-dangerous and crime-filled cities, a simple car theft may have likely gone unnoticed by the locals.

The idea was to have Thrash, the team’s mascot, steal the Zamboni and lead the local police on a wild goose chase through the Atlanta suburbs.

Photo of the Day

Is this one of the best or worst marketing ploys in the NHL? Share your thoughts in the comments section below.

Mascot Steals Zamboni in Thrashers' Crime-Themed Marketing Plan to Boost AttendanceImage from

Quote of the Day

“I haven’t died. Right now I’m drinking a beer and eating fried chicken. What were you expecting, a funeral?”
–Yao Ming, on ESPN, referring to the rumors that he had died

Comment of the day

Would you let an NFL player who is coming off a concussion play just one week later? This reader would.

“Why not? They let drug adicts,convicted felons,dog killers,rapists,wife beaters,murderers,drunks,and pill poppers so why not a guy who could die?”
–Stan Soper

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